Clean Republic is a brand new cleaning and disinfectant supply company that aims to make a splash in the consumer industry, particularly during the COVID-19 pandemic season, when families are taking a new look at how and what they clean. In order to tell their story online via social media and web in a compelling way, it was absolutely essential to have a robust library of photo assets that showcase the product in use, as well as the vision, values, ethos, and aesthetic of the company. They shipped me a box of product with a few specific requests: show cleaning of high touch areas and items, groceries and supplies, the product application to home fitness and any where else around the house that you're inspired to snap photos.
Here are the commercial photos that emerged for Clean Republic's product line: clean and simple photos, lightly stylized, uncluttered backgrounds, and authentic storytelling.
Like these? I shoot lots of product photography that's styled for social media and digital promotion. It's so important these days for brands to accurately represent their products and user experience in an inspiring way.
I live in Malibu, Calif.,
Cecily Breeding believes in the power of great images. She photographs and designs for people, organizations, events, or movements that make the world a better place. MEET CECILY >>
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