Blog Archives

No artificial sweat was used in the making of this shoot (Orangetheory Fitness)

5/27/2014

The newest Brentwood fitness club on the block in summer 2014 is Orangetheory Fitness. The company, with a nationwide network of locations, uses the science of heart rate based interval training to keep you in "the orange zone" (or 84%-91% of your max heart rate) where optimum fat loss occurs. That's the short version. If you're still curious, read the science behind it. Each client wears a heart rate monitor and their heart rate shows up on a television screen up on the wall.

The slick new Brentwood (11661 San Vicente Boulevard
Los Angeles, CA 90049) location asked me to snap some pictures during a recent sneak peek friends and family workout. The workout unfolded in 3 basic types of movement, divided into intervals: running on a treadmill, rowing on a WaterRower (cool!) and varied weight training.

Stay in the loop by following the new studio's social media for special offers and events:
www.facebook.com/OrangetheoryLA
www.instagram.com/orangetheoryla
And here's the studio website for everything else you might want to know.
More blog love for Orangetheory from Racked

CrossFit Malibu | editorial + athletic photography

5/12/2014

CrossFit Malibu is a collection of fitness enthusiasts who mostly like to surf, run, sail, hike and rock climb but are occasionally known to lift heavy weights over their heads indoors--but only if a corrugated metal quonset hut qualifies as "indoors." I shot most of these images during a rousing Saturday morning workout.
www.crossfitmalibu.com

lululemon athletica | SLO Pop-Up Store Grand Opening

5/9/2014

In the time-honored tradition of summer camps and pop-up tents, lululemon athletica (yoga/running/bliss-wear retailer) is spending the summer making new friends in new places. As summer hits us with full force, a lululemon pop-up store is opening its doors next week in San Luis Obispo. Read the San Luis Obispo Tribune article for more info.
Though seasonal and (perhaps) short-lived, the SLO Pop-Up is causing a healthy stir in town. Before the doors opened, the store facebook page already had over 600 likes. When store manager Chelsea asked me to take care of their grand opening publicity, I couldn't wait to get started.
Congratulations to Chelsea and the rest of the SLO team on all your hard work and preparation. Gotta run... late for yoga class!

The integrated marketing campaign for SLO's grand opening weekend involved printed post cards and flyers for distributing around town and a line of digital graphics for instagram, facebook, and e-blasting.

Post cards in print (above) and digital (below) formats.

University Church of Christ, Malibu, CA | summer sermon series

5/5/2014

The University Church of Christ in Malibu, CA, is spending their Sunday mornings this summer reading through and hearing from the Psalms. And when you're a church that's located in Malibu, California... common sense demands a surf theme whenever and wherever possible.
A digital version of the Endless Summer surf poster, a quick swipe with the clone stamp, and we're in business. If you happen to pass through Malibu this summer on a Sunday morning at 10:15, join us for a Psalm or two! More info at the UCC website: www.universitychurchofchrist.us

No artificial sweat was used in the making of this shoot (Orangetheory Fitness)

CrossFit Malibu | editorial + athletic photography

lululemon athletica | SLO Pop-Up Store Grand Opening

University Church of Christ, Malibu, CA | summer sermon series

I'm Cecily

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