It was so much fun to build this website for Malibu yoga teacher Natalie Backman! Natalie teaches a light-hearted and soulful practice that fluidly evokes the calming effects of the ocean. So what better place to photograph her work than at the world-famous El Matador Beach!
Natalie's website is based on beautiful photos and cheerful pops of yellow to invite website visitors to subscribe to her newsletter, sign up for virtual classes, and learn more about her international yoga retreats.
With class descriptions and links to her recorded classes on YouTube, this website connects Natalie's social media presence with her home on the web. Check out the home page in detail below or click here to view the live website and click around between the pages >>
It was an honor to develop this beautiful and functional website for one of Malibu's beloved yoga teachers. Namaste Natalie!!
** The website was built using Wix, one of the many browser-based website builders that I use. My philosophy for building websites is that you (the owner) should feel comfortable making updates and simple edits (think text and images) to the website and not need to hire me for every little update need. To that end, every website project I do concludes with a "pass off" meeting during which I screen share with you and show you the nuts and bolts of logging in, posting to your blog (if your website has a blog), and making basic edits. If you're in need of a brand new website or long overdue for some edits to your existing website, shoot me an email and let's talk >> email@example.com
The site also features live feeds from each of Taylor's social media accounts, and a media page packed with easy downloadables.
Lauren then went on to print business cards with the new website url, and wrap them up as a stocking stuffer for Taylor to open on Christmas Eve. I'd say Lauren gets the wife of the year award.
Like all websites I build, this site is responsive (meaning it resizes and reformats when the browser window is resized for a narrow screen).
Photography credit: Safeena Padder
...or click through the photos/explanations below!
As you can see, the site looks as great on mobile as it does on a laptop. That's important because over 40% of browsing now occurs on devices such as smartphones or tablets. The site is responsive, which means it senses the size of the viewing window and adjusts the content (photos & text) accordingly.
As you click through the slideshow below, you'll notice that the site is heavily image-based, with full-width banner images on each page. All the photos were taken at the same time/location, so the lighting and style create a cohesive thread throughout the site. I wanted the site to have some style, with a subtle color scheme and design elements that reflect Malibu's southern California style. The off-center text, bold page headings, and gold buttons on a white page background bring in a clean, magazine page layout feel.
My personal website philosophy is that YOU should be able to make updates to your site. Too often, a business will shell out thousands of dollars for a site that they can't. even. update. To me, that is unacceptable. I'll make the site beautiful, organize the information in a way that makes sense, and create a cohesive representation of your business. Then I hand over the keys and teach you to make basic edits to the existing content, such as changing/adding text, changing/adding photos, and even creating new pages. Of course I'm always available to jump in and help with updates if you get stuck, but I want you to feel empowered and excited to take control of your online presence.
If your website is a dog, think of me as the obedience trainer. I'll create the masterpiece, but you get to take it from there. Do you like how that sounds? Need a website for your yoga studio, or private training business? I love working with clients in the health and wellness space because there is SO much potential for beautiful photography and positive messaging. Let's talk about creating you a website you love! Shoot me an email or check out the rest of my website projects.
Event Branding & Collateral:
Front/Back of a 4x6 post card for direct mail:
Like this? A branding scheme that shows up in social media posts, print materials, and digital broadcast forums (like a website) is called an integrated marketing strategy. These projects are a BLAST for me because I get to do it all and every piece matches.
Interested in something like this? Shoot me an email! Want to see more websites? Check them out on my websites page.
Click through the slideshow (below) or visit the live site at www.farmandflame.com.
Food photography credit: Cecily Breeding
Like this? More sites on my websites page.
Bookable Voice-Over Coaching & Demos is a Malibu-based voice-over service that brings voice-over work within reach for anyone. Rick Wasserman, the 10-year signature voice of AMC, offers coaching, workshops, demo production and a host of other services to clients in and around the LA area as well as around the world via Skype.
Rick wanted a logo that demonstrated a playful stamp, just like new voice-over actors will become BOOKABLE once putting in some time with Rick. Once we had the stamp, we put together a site that drew on the classic red, black, and white color scheme of a recording studio.
Check out Bookable's site in action at www.bookablevo.com or click through the slides below.
Like this? I build lots of sites, ranging from basic one-pagers to more complex structures. Check out other sites I've built here. If you've started wondering whether it's time for your company to build (or re-build) a site, you probably needed one months ago! Shoot me an email and let's get started today.
It's been 10 years since I applied to universities, but it might as well have been a hundred. When I was a high school senior, I listed extracurricular involvement on five 2-inch blank lines and tried to paint a picture of my service resume with printed words on a page. Today, high school seniors are using the power of websites to supplement their common applications and personal statements. Two of these high school seniors approached me to build something clean and attractive to showcase their personalities and accomplishments.
Charlotte and Olivia each put their own personality into their sites and we created a simple yet powerful brand identity for each of their sites to match each of the students' personal presentation. Charlotte was personal and earthy. Olivia was minimalist and fashion-forward.
Charlotte highlighted the breadth of her experiences and talents by showcasing her original paintings, the fundraising projects she implemented for mission trips, and her dedication to helping the less fortunate in mission work with Operation Smile & Made in the Streets.
Click through Charlotte's site at www.charlotterjackson.com
Olivia chose to showcase her beautiful photography, to which she has shown tremendous dedication over her high school years. We created a page for each genre of her photography interests, with full-width banners, captions providing more information about the various frames and projects, and tying it all together with an about page, sharing her artistic vision.
Click through Olivia's site at www.olainebarrett.com
Since 1993, the Malibu Community Labor Exchange (MCLE) has been changing lives in Malibu, CA. The MCLE's website had grown stale and was difficult to update. They wanted a new site that had a strong color scheme, clear organization of pages, and had something to offer their 3 target audiences: potential workers, potential hirers, and people who just want to help.
The new site, with its sliding banners, clear call-to-action buttons on the home page, and simplified top navigation achieved all these goals.
Additionally, this website will serve as a useful tool for collecting feedback about MCLE services from clients once the job is done. Click over to www.malibucommunitylaborexchange.org to see for yourself or click through the images below.
I live in Malibu, Calif.,