They came. They saw. They picked out pants and then immediately ran into the ocean while wearing them. This crew of awesome active ladies (and one exuberant boy) went for a beach run and impromptu yoga sesh to test out lululemon athletica's latest innovation in stretchy, sweat-wicking fabric technology. (Spoiler alert: the pants passed, and I couldn't stop myself from picking out a pair too.)
If you've never had a spin class with Marcus McKinnon of Studio BPM, you're missing out. Think nightclub meets Daybreaker meets inspirational pep talk meets the sweatiest you'll be all week (but don't worry, there's a huge fan overhead to cool you down).
Marcus is a brand new ambassador for lululemon, which means he wears and stands by the brand and is connected on a community level with the team and guests of one store—Calabasas in particular.
We took over Studio BPM beautiful indoor studio for this shoot, played with every lighting setup they have (including the disco ball), and came out with these beauties.
I've known Jen & Cyrus for years. From working together at lululemon Calabasas with Jen, to photographing their incredible sunrise wedding, and now to watching them bring a daughter into the world, I have loved watching their lives unfold in beautiful chapters. These photos capture a moment in time at their new home, with Violet Vaughan at twelve days old. It was a joy to capture every detail, from her full head of hair and perfect little fingers and toes to the beautiful color and light of the new baby room.
Not only is Jen an incredible new (yet totally relaxed and confident) mom, she is also a gifted writer. Over the course of the past several months, she blogged updates about her pregnancy and the joys and surprises that came with it. Jen's blog is a great source of wisdom as Jen shares her pursuit of a smaller, slower life in the midst of this sometimes chaotic world.
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lululemon athletica Ambassador Portraits of SoulCycle Instructor Ashley Roe | Fitness Photography
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I've shot a lot of families, and I've shot a few dads, but I've never done Father's Day portraits! This was a treat to get some (grown up) kids alone with their dads, sharing some favorite activities. This shoot was for a window display for lululemon athletica Calabasas, but the images will be treasured for years to come by the families represented. What a special treat it was to snap some meaningful, candid moments of these wonderful humans and the remarkable men they call Dad.
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Got to design a fun little set of invitations and post cards for lululemon athletica, one of my all time favorite clients! These pieces will accompany a swag bag, filled with all the necessities for getting the most out of Wanderlust Oahu, compliments of lululemon. I used lululemon's custom island illustration asset that will be printed on shirts and show up throughout their festival collateral and tied it all together with the company's brand fonts & style, with a little flair.
(above) front & back images of a 4x6 post card invitation
(below) front & back images of a half page (8.5 x 5.5) schedule
Got a practice or studio you love? Let's capture some of those moments in time for you! Shoot me an email or check out more on my fitness/sport photography page.
I got my photography start with lululemon athletica in 2012, shooting brand photography of their technical clothing in action. Here is a sampling from several of those first shoots.
Hey look! @lululemon's Twitter account liked that picture too!
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As a photographer, I work with families, couples, and brands in Southern California. As a graphic and website designer, I work with rad companies and humans around the world.