Brand and social content shoot for real estate investor, Brittany Arnason (@investorgirlbritt on Instagram)
Brittany is up to big things in the real estate world! You can learn more about her background on the Bigger Pockets podcast (started investing in real estate at 18 and DIY-ed her way through renovation after renovation) and now regularly speaks on the big stages at real estate investor conventions. She's the real deal and she generously shares tips, education, and encouragement through her social accounts.
That's where this photoshoot comes in. It takes a lot of behind the scenes work to keep cranking out quality content in the form of posts, reels, and stories. So Brittany and I worked together to plan an epic day of content creation. In one afternoon, she and I, together with one epic house in Malibu, and a pile of outfit changes banked loads of quality high resolution photos (mostly for stills, posts, and stories) as well as plenty of video content (shot on iPhone because it's all about hitting the easy button!).
A brand photo-video session like this is essential for any content creator to develop a library of quality, relevant images that you can use year round for a variety of purposes.
Being an Orange County hotel photographer has its perks... like great views of the ocean, balconies overlooking the pool, and steaming mugs of black coffee enjoyed for hours in downstairs lobby nooks. Someone at Pasea Hotel & Spa had their thinking cap on during COVID, because they came out with the best idea of the summer: rooftop concerts, exclusively for the enjoyment of hotel guests on their balconies. All you need is a room service dessert and a glass of champagne and you have the best box seat in town for LA's up and coming talent.
Clean Republic is a brand new cleaning and disinfectant supply company that aims to make a splash in the consumer industry, particularly during the COVID-19 pandemic season, when families are taking a new look at how and what they clean. In order to tell their story online via social media and web in a compelling way, it was absolutely essential to have a robust library of photo assets that showcase the product in use, as well as the vision, values, ethos, and aesthetic of the company. They shipped me a box of product with a few specific requests: show cleaning of high touch areas and items, groceries and supplies, the product application to home fitness and any where else around the house that you're inspired to snap photos.
Here are the commercial photos that emerged for Clean Republic's product line: clean and simple photos, lightly stylized, uncluttered backgrounds, and authentic storytelling.
Here we've got a beautiful set of event coverage photos, showcasing one of the many awesome events Pepperdine University held to encourage students, staff and the broader community to build community around a common goal: fundraising. For Pepperdine's annual Give2Pepp day, a week full of festivities rolls out, bringing the community together and encouraging individuals to make their gifts—large and small—count for a bigger purpose.
One of these events was free In-N-Out for all takers. Students and staff lined up to have fun giving to the university and scarf down double-doubles in return.
You can support Pepperdine University's Give2Pepp campaign year round by donating via Venmo to @give2pepp
They came. They saw. They picked out pants and then immediately ran into the ocean while wearing them. This crew of awesome active ladies (and one exuberant boy) went for a beach run and impromptu yoga sesh to test out lululemon athletica's latest innovation in stretchy, sweat-wicking fabric technology. (Spoiler alert: the pants passed, and I couldn't stop myself from picking out a pair too.)
This set of photojournalist-style event photos showcases the details, setting, and experience of an event at Pepperdine's Caruso School of Law back in March. Pepperdine University relies on gifts from individual donors to support scholarships and the many meaningful programs they offer their students. To that end, once a year, the university encourages its community (students, staff, and friends) to give back through the Give2Pepp campaign. These images will be used for digital and print storytelling, social media, and to promote giving in future years.
Learn more about the Give2Pepp campaign here >>
Pasea Hotel is a resort and spa located in Orange County's Huntington Beach, California. Their commercial photography needs included social media content, high-resolution images for use in web banners, digital campaigns, emails, and print pieces.
These photos were captured by me and my husband (assistant photographer for these purposes) during a one-night stay. The purpose of the shoot was to document setting and detail images from the perspective of the hotel's clientele. To that end we enjoyed all the amenities the hotel had to offer, from the restaurant to the pool to the many lounges and cafe spaces, as well as a suite.
Pasea Hotel is a world class resort located in Huntington Beach, CA. The vibe is upscale=surfer-friendly. And if that sounds like a contradiction in terms, just imagine glancing up from your luxurious pool time (post-gastro brunch and pre-spa treatment) to see freshly used wetsuits drip-drying from the balcony railing of one of the suites. That's what I'm talking about. Located on the strip in Huntington Beach, with countless palm trees swaying in the breeze, the spacious grounds of Pasea offer plenty of hiding spots onsite, and that's not to mention the countless coffee shop and sidewalk bistro table hangs within walking distance.
And for the Angelenos who are sad they can't plan a trip to come stay at Pasea.... have you ever heard of a staycation? But don't let me try to talk you into it. See for yourself on Pasea's website >>
And these photos? Just a set of gorgeous lifestyle pics for Pasea's social, web, print, and digital marketing purposes (yes, I love my job).
Getting away from the bustle of modern life and unplugging from technology is an important self care activity for any college student. To that end, Pepperdine University's chaplain plans an annual spiritual life retreat for students to unplug and recharge before the spring semester gets underway.
These photos serve to tell the story of the Unplugged Retreat, so students in future years understand what to expect and how the experience will impact them beyond the confines of the weekend.
Pepperdine University is a world-class institution nestled on the coast of Southern California. Students in Pepperdine's undergraduate and graduate programs may have sweeping ocean views, but it doesn't stop them from studying for the many rigors of their academic courses.
This photo shoot took place on campus at Pepperdine's Malibu campus and at various Malibu landmarks.
LA ★ ATX