Blog Archives

Pepperdine Sophomore Class Retreat Promo Design, Photography & Video

9/2/2015

The Year 2 Day 1 sophomore class retreat is one of my favorite projects every year because it incorporates LOTS of different types of creativity—all of which I love!

The work on Year 2 Day 1 begins in the spring, with publicity to get the word out and encourage students to sign up. This occurs in the form of print posters, post cards, social media, and an e-blast.

Once we got everyone signed up, we sent out Coachella-inspired festival boxes filled with the usual swag: t-shirt, water bottle, sticker, "tickets" to the event, and a packing list. We got some positive momentum going by launch an instagram photo contest and encouraging students to post creative photos of their swag. The winner received a brand new Eno hammock (in Pepperdine colors).

Once all the materials are designed and printed and the students are gathered, my role switches from graphic designer to media journalist. During the entire retreat, my main job is to capture all the little moments that make camp great in photo, video, and social media. Check out a few of my fave photos below + the final retreat video!

Like these? I shoot lots of events! Check out some other events I've covered here.

Cash Family at Zuma Beach | Malibu, CA

9/1/2015

Five years ago, I first met the Cash family at their home in Fort Portal, Uganda. One of the first things I noticed about them was how close they are as a family unit. They are one another's best friends. Theirs is a love born of years of teamwork, as they face daily challenges in ways that our lives in America are convenient and easy. (Have YOU ever had to drive to another country just to purchase toilet paper?)
The Cash family showed us hospitality, welcome, and authentic kindness during a summer spent in the mountains of northern Uganda on a small business development project and I have felt a debt of gratitude toward them ever since. This summer, they stayed with us while passing through on their 4-month furlough. They spent a few days playing on our perfect Malibu beaches, touring Pepperdine (maybe they'll send Kinley here in a couple years!), and enjoying some down time together. Early in the morning at sunrise, we all drove down to Zuma Beach to get our feet in the sand and snap a few family photos, followed by some portraits of Kinley, the resident high school senior. It was such a joy to get to do what I love with this incredible family!
Keep up with the Cash family at www.whereheleads.com