One of my favorite clients is SCU•Presents, the performing arts center at Santa Clara University. The key to filling seats in their performing arts venues is to have great marketing, and the key to great marketing is the spiffy posters I make for each music, theatre, and dance production.
I work closely with the SCU•Presents marketing manager to create each poster, based on a design brief. Once each poster is finalized, it is used in digital and promotional print efforts, from posters to postcards, email and social media blasts.
Below is a sampling of the posters I created for SCU•Presents in 2017.
When the Honey & Oak team reached out to me with a concept for an online boutique that changes product & theme every month, I was hooked. Their concept is simple and elegant: a limited selection of one-of-a-kind handmade or found (curated) items. Each collection is cohesive and fits the overall theme, which changes seasonally. Take a look at Honey & Oak's home page now... you never know what you might find!
The site also features live feeds from each of Taylor's social media accounts, and a media page packed with easy downloadables.
Lauren then went on to print business cards with the new website url, and wrap them up as a stocking stuffer for Taylor to open on Christmas Eve. I'd say Lauren gets the wife of the year award.
Like all websites I build, this site is responsive (meaning it resizes and reformats when the browser window is resized for a narrow screen).
Photography credit: Safeena Padder
Got to design a fun little set of invitations and post cards for lululemon athletica, one of my all time favorite clients! These pieces will accompany a swag bag, filled with all the necessities for getting the most out of Wanderlust Oahu, compliments of lululemon. I used lululemon's custom island illustration asset that will be printed on shirts and show up throughout their festival collateral and tied it all together with the company's brand fonts & style, with a little flair.
(above) front & back images of a 4x6 post card invitation
(below) front & back images of a half page (8.5 x 5.5) schedule
The site redesign now boasts a sliding home page banner with click-throughs to popular pages. There is now a link to the online store, an affiliate sign up process and ways to connect with each affiliate around the country. The resources offered by BIRTHFIT and their affiliates are now organized under Services and Education. Webinars, eBooks, and a multitude of great blog posts are available for free or for purchase through the site and outside platforms.
Services at the Venice, CA, headquarters can now be scheduled through buttons in the site and a sidebar on each page showcases most popular posts as well as featured sponsors (who can purchase ad space on a monthly basis to bring in some ongoing income for the company).
I love the way this redesign worked out and I'm excited for my ongoing relationship with this team of game changers! Click through the slides below to see images of the pages, or visit www.birthfit.com to see the site in action.
A few of the illustrations throughout:
Chapter headings, graphs, charts, diagrams. Most of the illustrations were meant to make the concepts in the text feel more understandable by the average reader. I chose a hand-drawn, chalkboard feel to achieve this. Anyone can understand retirement financial planning!
Event Branding & Collateral:
Front/Back of a 4x6 post card for direct mail:
Like this? A branding scheme that shows up in social media posts, print materials, and digital broadcast forums (like a website) is called an integrated marketing strategy. These projects are a BLAST for me because I get to do it all and every piece matches.
Interested in something like this? Shoot me an email! Want to see more websites? Check them out on my websites page.
Do less, better.
Some advice we could all stand to listen to from time to time. Download the full-res 12" by 18" image below. Print. Post it somewhere you'll notice it. And then put it into practice.
And once you figure out how to put it into practice, shoot me an email and give me some tips.
Since 1993, the Malibu Community Labor Exchange (MCLE) has been changing lives in Malibu, CA. The MCLE's website had grown stale and was difficult to update. They wanted a new site that had a strong color scheme, clear organization of pages, and had something to offer their 3 target audiences: potential workers, potential hirers, and people who just want to help.
The new site, with its sliding banners, clear call-to-action buttons on the home page, and simplified top navigation achieved all these goals.
Additionally, this website will serve as a useful tool for collecting feedback about MCLE services from clients once the job is done. Click over to www.malibucommunitylaborexchange.org to see for yourself or click through the images below.
I live in Malibu, Calif.,