Once upon a time, four friends (three of whom happen to be sisters) had the same question: why isn't there a blog that compiles all the sustainable, healthy & ethical products and choices we can make in our day to day lives?
Thus, www.shechangeseverything.com was born. Heather, a yoga business owner, Jennifer, a holistic dietician, Lindsey, a physical therapist turned ethical fashion advocate, and Janice, a corporate girl boss provide the encouragement and the know-how for all of us to make Sustainable, Healthy, and Ethical (SHE) choices that intersect every area of our lives.
Check out their mission statement on the website:
SHE Changes Everything exists to empower women to make everyday choices, or as we like to call them, SHE shifts, in nutrition, clothing, and fitness that inspire personal, local, and global impact. It's not about us. Or any one woman, brand, or community...
We envision women linking arms around the world, intentionally shifting together slowly over time in all areas of our lives toward a sustainable, healthy, ethical lifestyle. As we cheer each other on, we know that our simple, everyday choices can be powerful and impactful personally, locally, and globally.
In 50 years, our big extravagant dream is to be able to look back and say "YES," we did the best we could with what we had right where we were... together!
Inspired yet? I know I am! And so are thousands of instagram followers who are getting behind the movement.
The women of SHE reached out for a photo shoot to get some beautiful images for their website and future blog posts... and here they are!
...or click through the photos/explanations below!
As you can see, the site looks as great on mobile as it does on a laptop. That's important because over 40% of browsing now occurs on devices such as smartphones or tablets. The site is responsive, which means it senses the size of the viewing window and adjusts the content (photos & text) accordingly.
As you click through the slideshow below, you'll notice that the site is heavily image-based, with full-width banner images on each page. All the photos were taken at the same time/location, so the lighting and style create a cohesive thread throughout the site. I wanted the site to have some style, with a subtle color scheme and design elements that reflect Malibu's southern California style. The off-center text, bold page headings, and gold buttons on a white page background bring in a clean, magazine page layout feel.
My personal website philosophy is that YOU should be able to make updates to your site. Too often, a business will shell out thousands of dollars for a site that they can't. even. update. To me, that is unacceptable. I'll make the site beautiful, organize the information in a way that makes sense, and create a cohesive representation of your business. Then I hand over the keys and teach you to make basic edits to the existing content, such as changing/adding text, changing/adding photos, and even creating new pages. Of course I'm always available to jump in and help with updates if you get stuck, but I want you to feel empowered and excited to take control of your online presence.
If your website is a dog, think of me as the obedience trainer. I'll create the masterpiece, but you get to take it from there. Do you like how that sounds? Need a website for your yoga studio, or private training business? I love working with clients in the health and wellness space because there is SO much potential for beautiful photography and positive messaging. Let's talk about creating you a website you love! Shoot me an email or check out the rest of my website projects.
I live in Malibu, Calif.,