WEBSITE DEVELOPMENT FOR BIRTHFIT REGIONAL DIRECTORS

Congrats on being selected to represent the four pillars of BIRTHFIT to your community! Over the years, I've supported many BIRTHFIT Regional Directors with tools to build their businesses and create an identity. Though you are of course free to seek out help from other creatives (you're the business owner!), I've been working with RDs for quite some time and created many of their logos and websites (in addition to building the BIRTHFIT mainsite), so I speak your language and everything I make is automatically "on-brand" with BIRTHFIT HQ. 

Please take a look at the website services (and BIRTHFIT-exclusive prices) I offer below and don't hesitate to reach out to me directly if you have any questions or want to bounce ideas off me. Calls, emails, and fist bumps are all free of charge. 
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--- Cecily  |  cecily.breeding@gmail.com 

PLEASE NOTE: these are not the same prices I offer the rest of the world, so if your brother needs help building a website for his real estate company, it will likely cost him more than your website costs you. 

WEBSITES

Yes, you do need a website. No, it doesn't have to break the bank. Whether you choose to have me build it, another web developer build it, or take a stab at building it yourself, I recommend that all regional directors create a simple Squarespace website to serve as an "online business card." 

A little background on me as a web developer: 
I build websites using browser-based site builders. That means all the websites I build are designed and edited in my (and your) internet browser (Chrome, Firefox, Safari, etc). You don't "need" to know code to build and maintain these sites. Though I am proficient in building websites in Weebly (the platform this current website is on), Wix, Squarespace, and Wordpress, I recommend that all BIRTHFIT regional directors utilize Squarespace as a platform for their websites. 

As such, here are a few Squarespace websites I've built for BIRTHFIT tribe:

>> BIRTHFIT mainsite 

>> BIRTHFIT North Carolina 

>> BIRTHFIT West Los Angeles 

>> BIRTHFIT Atlanta 

​>> BIRTHFIT Cleveland 

>> BIRTHFIT Ithaca (I also did their logo) 

Disclaimer: though I built all the above websites, I do not continue to maintain them. All these websites have been passed off to their respective regional directors, and are no longer my responsibility (i.e. Not my fault if a link is broken or a page layout looks wonky.) 

HOW A WEBSITE PROJECT WORKS

FIRST > YOU PROVIDE ME WITH: 

• Photos: a head shot of you, some photos of you and your business in action, any other horizontal photos you love that might serve as good banner images (I'll supplement from the BF media library and photos I've shot at BIRTHFIT events.) 
• A list of pages: decide what pages you want in your website. Standard pages for an RD website are: Home, About, Services, Calendar, and Blog. 
• Text for each page. Your website should answer all these questions and more: Who's your target market? What services do you offer? How much do they cost? When do you offer these services? What do you believe? What are your credentials? What is BIRTHFIT all about? What are the four pillars? How can your audience get involved? Why should they choose you? Use the other RD websites or even the BIRTHFIT mainsite as inspiration for what to write and what language to use. 

THEN > I DO THE FOLLOWING:

• Build the website in Squarespace. I apply what I know about site navigation, information architecture, SEO, calls to action, and voice to organize the content in such a way that your site is easy to understand and navigate and results in new clients, new community connection, and ultimately sales. 
• Style the website to fit BIRTHFIT standards with color, font, and branding. When I complete your site, it meets the required specifications of a BIRTHFIT website (link to the podcast, link to the mainsite, stuff like that). 
• Pass the website off to you. When your website is complete, I don't continue to maintain your website or charge ongoing fees. I'll have a call/screenshare with you and show you all the basics of editing your website, but it's up to you to keep the information up to date and keep the layout and design up to par. I recommend that you don't change the layout from what I create, but hey, it's your website. You will be responsible to pay your annual Squarespace membership (they handle hosting, domain registration, and the pleasure of using their beautiful, user-friendly site editor). 

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LET'S TALK PRICING

If you've already done your industry research, this may not be news to you, but websites can be expensive. A large company might spend $100k on a custom-coded website that takes a team of geeks months to build. A smaller company might spend $10k on just one geek. Because I build on browser-based site builders (which means shorter build times), my cost stays pretty low. For non-BIRTHFIT clients, my average website fee falls between $2,000 and $3,500. But....... 

For BIRTHFIT Regional Directors only, my 2018 rate to build an RD website is a
$1,200 FLAT FEE
for a Squarespace website up to 10 pages
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​The reason the BIRTHFIT rate is so much lower than my usual is because this is a very predictable, consistent formula. You all have the same target market, the same services, the same ethos, (pretty much) the same business model, and I can knock these websites out pretty fast. I also want to see this fired-up badass-women's movement succeed and grow. 

PLEASE NOTE: If you pay with a credit card (processed through PayPal), a 3% service fee will be added to the total service fee. If you pay with Venmo, cash, or check, there will be no additional charge. 

CLEAR AS MUD? 
Here's what you can do next: 

WANT ME TO BUILD YOUR SITE? 
Shoot me an email and let's talk timeline. 
cecily.breeding@gmail.com 
(or click the button below) 

EMAIL CECILY

WANT TO TAKE A STAB AT
​​BUILDING YOUR NEW WEBSITE YOURSELF? 
Click the button below to check out Squarespace's support section (this is exactly how I learned to build Squarespace websites). 

SQUARESPACE SUPPORT