I'll explain how later. But first, why?
You've spent a year with a sparkly ring on your finger. Eleven months laughing and planning with your bridesmaids. Eight months with a venue in mind. Six months with a dress burning a hole in your closet door. Four months looking forward to the meal you'll eat at the reception. Three months with plane tickets booked. And one nearly sleepless night, waiting for this day to arrive.
You've also spent a small fortune on pulling this day together. You've written deposit checks and security checks, received invoices and receipts.
You've invested a lot of time and money in this day.
Now, imagine I'm the photographer. I'm pretty sure the least I can do is make your photos a priority for one whole week after your wedding.
Reason #1 for the One-Week Edit: You spent months of your time planning your wedding, the least I can do is give you one week of mine.
Yes, it's going to require that I rearrange my schedule and sit for long hours at my computer, but I firmly believe I owe it to you.
Here's another little secret that most photographers don't want people to know: it doesn't take 6-8 weeks to edit wedding photos. Us photographers, we're a deadline-driven bunch. Just like those end of term papers in school, whose due date you knew all semester, but you still waited until the deadline to put in the work, we'll wait until we're under the wire to do that editing. So the moral of this story, and Reason #2 for the One-Week Edit: regardless of when a photographer says the photos will be ready (4 weeks, 6 weeks, even 4 months later), wedding photos only take a week to edit--and it's usually the week right before you received them.
So, since a wedding only takes a week to edit, I decided early on in my career for that week to be the week immediately following the wedding. Makes for a cleaner calendar on my end, too.
Last, Reason #3: I want to ride momentum of the afterglow. A week after the wedding, you might not even be back from your honeymoon. You're still basking in the afterglow of your fairytale wedding day. Your friends have all posted and 'grammed their cell phone photos of your wedding. I want your professional wedding photos to arrive to your life while you and everyone in your life are still talking about the wedding, not months later when it feels like opening a yearbook. I want you (and your friends, if you feel like sharing) to have great photos for your social accounts, while it's today's news, not as a #throwbackthursday. And that's another reason for the teasers in 24 hours.
Teasers in 24 hours; all the final images in one week. That's my promise to you.
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