The Year 2 Day 1 sophomore class retreat is one of my favorite projects every year because it incorporates LOTS of different types of creativity—all of which I love!
The work on Year 2 Day 1 begins in the spring, with publicity to get the word out and encourage students to sign up. This occurs in the form of print posters, post cards, social media, and an e-blast.
Once we got everyone signed up, we sent out Coachella-inspired festival boxes filled with the usual swag: t-shirt, water bottle, sticker, "tickets" to the event, and a packing list. We got some positive momentum going by launch an instagram photo contest and encouraging students to post creative photos of their swag. The winner received a brand new Eno hammock (in Pepperdine colors).
Once all the materials are designed and printed and the students are gathered, my role switches from graphic designer to media journalist. During the entire retreat, my main job is to capture all the little moments that make camp great in photo, video, and social media. Check out a few of my fave photos below + the final retreat video!
Like these? I shoot lots of events! Check out some other events I've covered here.
I live in Malibu, Calif.,