In the time-honored tradition of summer camps and pop-up tents, lululemon athletica (yoga/running/bliss-wear retailer) is spending the summer making new friends in new places. As summer hits us with full force, a lululemon pop-up store is opening its doors next week in San Luis Obispo. Read the San Luis Obispo Tribune article for more info. Though seasonal and (perhaps) short-lived, the SLO Pop-Up is causing a healthy stir in town. Before the doors opened, the store facebook page already had over 600 likes. When store manager Chelsea asked me to take care of their grand opening publicity, I couldn't wait to get started. Congratulations to Chelsea and the rest of the SLO team on all your hard work and preparation. Gotta run... late for yoga class!
The integrated marketing campaign for SLO's grand opening weekend involved printed post cards and flyers for distributing around town and a line of digital graphics for instagram, facebook, and e-blasting.
Post cards in print (above) and digital (below) formats.
I live in Malibu, Calif., and I'm a creative. Basically that means I'm a handy person to have around. More about me.