lululemon athletica has a thing for supporting their local gyms and instructors. Periodically, each store "adopts" a handful of fiery fitness instructors and community connectors and supports them personally and professionally. These individuals are referred to as ambassadors.
When a new ambassador is chosen, one of the first steps is to get some awesome photos of him/her doing what they do best— teaching, sweating and connecting.
When lululemon Westlake asked SoulCycle instructor, Ashley Roe to be their new ambassador, they asked me to shoot her photos. Ashley brought the thunder in a class specifically for the Westlake lululemon team, and I just hit the shutter button (a lot).
You can see some of these photos printed up huge and hanging on the wall at lululemon Westlake, or if you want to experience Ashley's class in person, catch up with her at SoulCycle Westlake.
Like these? Let's shoot >> firstname.lastname@example.org
I live in Malibu, Calif.,