When Friday the 13th rolls around and it's going to be a full moon... it's time to throw a party. Here's the publicity for lululemon athletica Westlake's recent Friday the 13th Full Moon Trail Run. Thanks to some vintage-inspired art nouveau event branding and a nimble integrated marketing campaign (print, digital and good old word of mouth) a howlin' good time was had by all 100 night owls who showed up to pound out 4 miles of running the nearby Skeleton Canyon Trail in the light of the full moon.
I live in Malibu, Calif., and I'm a creative. Basically that means I'm a handy person to have around. More about me.